5 Kinds of Tribes We Become

Bilal Jaffery
On Hacking Life, Business, and Learning
2 min readJun 4, 2015

In life, we naturally come together to form various kinds of tribes — perhaps through work, through local neighborhoods, through activities, or through affinity.

David Logan, a business professor, shares research that identifies the 5 Stages of a Tribe — with “tribes” defined as groups of 20 to 150 people that in one way or another “do life” together.

From Life Sucks to Life is Great!

By understanding our shared tribal tendencies, we can help lead each other to become better individuals in our business and definitely our personal lives.

The choice of choosing where to belong is upto us.

The 5 Stages Logan identifies:

Stage 1: Life Sucks! — When people form tribes around their common disdain for life. 3% of working tribes are part of this stage.

Stage 2: My Life Sucks! — When people form tribes around their common hatred of their own lives or situations. 25% of working tribes are part of this stage.

Stage 3: I’m great; you’re not. — The most abundant tribal form, common in executive offices, bowling teams and Neighborhood parties…anytime people gather around some common quality or experience but focus their energy on comparison & competition with other tribe members. 48% of working tribes are part of this stage.

Stage 4: We’re great! — When people transcend individualism and see themselves as a part of a positive thriving cooperative community. 22% of working tribes are part of this stage.

Stage 5: Life is great! — When Stage 4 tribes move past the awesomeness of their own community to focus on creating beauty in the world. These tribes, says Logan, represent only about 2% of all tribes on earth and are the ones that create the most positive change in the world.

So the question is — will your tribes change the world?

As a community leader, will you help move people move up in the tribes they form?

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Bilal Jaffery
On Hacking Life, Business, and Learning

Artificial Intelligence & Intelligent Marketing Leader @Deloitte. Chairman@dtesaorg. Builder of smarter teams, better products and services. #livewithpurpose