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Why we joined the Creative Industries Federation
Why we joined the Creative Industries Federation
The New Year has brought with it the usual lists of major trends in marketing for the coming year. By and large, the lists are interesting…
Karan Chadda
Jan 12, 2015
The Twitter image conundrum
The Twitter image conundrum
Engaging audiences on Twitter using imagery isn’t a box-ticking exercise. Frameworks need to be understood and creativity needs to be applied.
Karan Chadda
May 14, 2014
Why it’s worth spending a fiver on promoted tweets
Why it’s worth spending a fiver on promoted tweets
A small spend will bring big rewards
Karan Chadda
Feb 12, 2014
A tale of two retailers
As Christmas approaches and the nights draw in, families gather and stories are told. Well, gather round my digital kin and let me draw a scene in your minds of two iconic British brands with the help of two iconic British scribes.
Karan Chadda
Nov 8, 2013
Who wants to be acquired?
Karan Chadda
Nov 1, 2013
Back in the day
Back in the day
Karan Chadda
Sep 28, 2013
A little less awareness, a little more call-to-action please
A little less awareness, a little more call-to-action please
Raising awareness is the sole purpose of too many campaigns.
Karan Chadda
Aug 15, 2013
Values are the only constant in a world of permanent beta
Values are the only constant in a world of permanent beta
Karan Chadda
Aug 3, 2013
A marketing lesson from Victorian engineers
A marketing lesson from Victorian engineers
What do canals built in the 1800s have to do with marketing?
Karan Chadda
Jun 2, 2013
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