Seeking a better perspective
Thoughts & questions on digital publishing and brands.
(And doing it well)
The times are moving on, with or without us.
“OK, so: What does she give a shit about?” That was the question I — and the rest of the team I was with — got asked by another team…
When filmmaker Christopher Nolan was presented in 2003 with the task of rejuvenating the Batman franchise, which had come to an indefinite…
Because you need to.
Engaging audiences on Twitter using imagery isn’t a box-ticking exercise.
A little reminder about the inherent role of advertising.
Citizen Editors are the New Online Influencers
…It Just Never Was
The next step in Consumer Marketing
Technology. Integration. Intelligence.
Maybe we are asking brands to focus on the wrong thing? Don’t write content, tell stories.
In which I rant about marketers and email.
Easy-to-use tools to make your content stand out
[Infographic]
Samsung should be pissed.
They’re as important as the company brand mark
Is consumer first for brands? No way. Inertia comes 1st.
Define | Refine | Apply
Big brands are having a hard time keeping up with their followers. An idea for how Twitter can help.
Content marketing is not just about creating branded web posts
Show your true colours.
It’s a team sport
On marketing has no stories yet.
