Olympic Legend Backs On Purpose to Win

On Purpose’s soapbox racing team is pleased to announce its qualification to compete in the 2013 season’s most prestigious meet; the Red Bull Soapbox Race (14th July, Alexandra Palace).

Perhaps today’s announcement should come as no surprise since the team’s campaign launched with the backing of four-times Olympic gold medallist, Matt Pinsent CBE.

Matt Pinsent, CBE backing Row-ding On Purpose’s bid

It’s only now that the team has made public how their cart will be clad for the forthcoming season; encapsulated by the term ‘Row-ding’, it takes inspiration from the Boat Race and looks set to apply it to a track-worthy vessel.

Row-ding On Purpose’s grand plan disclosed

Rivals have queried why the team, none of whom are Oxbridge educated, would choose to use the Boat Race as their source of inspiration. Their avid supporters on the other hand have wasted no time contemplating this conundrum, but have preferred to focus their energies on contemplating the amount that will be on show when the team’s clad in Lycra.