3 reasons why every (small) business must have an online presence.

Adriana Miron
Aug 2, 2017 · 2 min read

Why is online marketing so effective? The internet has brought tremendous changes to our lifestyle, as today you can do pretty much everything on it, from buying movie tickets, to furniture, everything is just one click away.

Below is an overview of the best 3 reasons why digital marketing can be beneficial to you:

  • Maximize your investment:

It’s critical for businesses that are growing to get the most out of each dollar spent, and fortunately, being online is one of the best ways to do this. Start with a website, but remember to use analytics tools that will help you measure the effectiveness of this and other channels you might use.

  • Expand your reach:

This is especially valuable as customers nowadays have too many options to choose from, and having an online presence can really make a difference when it comes to reminding them of why they should prefer your product or service.

  • Connect with customers:

The industry has evolved, and so have your customers buying practices. In order to get closer to your audience and build a lasting relationship with them, you must get to know their behavior and preferences, and the key to this is through speaking to them at the just the right time in their buying process. Most of the times this is online.

Where do I start?

The most important asset you can get is a website, as this is the reference point for your customers to learn more about and interact with you.

You can always leverage other useful tools like social media and other online channels.


Now that you know the benefits of transforming your business, it’s time to accelerate and grow!

On Startups and Such

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Adriana Miron

Written by

All opinions expressed here are my own. Add me on linkedin.com/in/adrianamiron or reach me via adriana-miron@hotmail.com

On Startups and Such

Lets turn that idea into a business.

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