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Gregory VanuynsbergheHow to Build an Actionable Data & Analytics Strategy — Part I : Defining an Inspirational AmbitionDisclaimer: This article is the result of taking the opportunity, during my recent job transition, to reflect on the journey I’ve been on…1d ago
Adriana TicainPractice in PublicHow to Create a Marketing Strategy from ScratchEven if you’ve never done it before6d ago7
Graham WallingtonThe Hollow Victory: A Reflection on Ethics and the Use of AI in WarBy Sun Tzu, translated from the ancient Gǔdài Hànyǔ11h ago
Pedro Porto AlegreWhat Should You Include In Your Brand PlanFar too often marketers will write 100-page brand plans, running in circles and never really getting anywhere. The practice of brand…Oct 74
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