Biased Analysts against Apple — Every year the same game

Disturbing short-sellers betting against Apple success

Roderich Krogh
On Tech
3 min readDec 13, 2018

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It is utter disturbing for me to see Analyst and main tech media handling this to a disadvantage towards Apple in a Service towards short profit gainers (short-sellers) and those who are betting a whole year against the biggest company in the world. They now want to cover up their loses and and thus stir up the media in ruthless way. Every year again the media is falling into this trap because of the eagerness of getting more more leaks and information for new Apple products and ventures.

Apple business
Apple business

Secondly it is most irritating for me that most people at Wallstreet are just able to measure the Apple business in terms of iPhone sales and their fluctuations. Yes and fluctuations they only are. As we have not seen yet any steep failing in selling the iPhone or any other Apple product (by any importance) in the last 20 years. It seems the iPhone sales are the only measure by which Apple’s business and success for the future can be accessed. Also fluctuations are natural and you can’t decipher any predictions from them for the future. They pretend to have any proper scientific based knowledge on how Apple will fail or not fail in the businesses. In earnest they do not have any clue on Apple or the technology market at all for the next years to come.

Apple Stocks
Apple Stocks

I would just say most Wallstreet or Apple Analyst who concede with this bullshit advertising for short- sellers are incompetent and should search another job!

If any of the so-called analysts tried to analyze the whole picture of Apple’s business, they would see a company making investments in post-iPhone technology all over the place. The most prominent is the Apple’s services business, a divison that encompasses sales of accessories, Apple Pay, all the health services, and all the App Store and iTunes sales. Services grew 27% year-over-year, meaning it outgrew all the other products that Apple sells, and posted sales of over 37 billion dollars. If this division were a separate company, it would be number 83 on the Fortune 500 list that ranks the biggest companies in the U.S. by revenue. That is bigger than McDonald’s, and Starbuck, bigger than Nike — even bigger than Coca-Cola!

I recommend to just dump the news about Apple apparent seeming doomed failing towards the end of the year in the real or mental trash bin.

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Roderich Krogh
On Tech

Archaeologist, Techie, Photographer and Example