You should do everything on GitHub

A Playbook for Startups and Small Teams

[For a technical audience. Also available paywall-free on Substack.]

Are you a startup suffering from tool sprawl?

If you’re hopping between Jira, Confluence, Notion, Trello, Slack, Jenkins, and Google Docs, you’re wasting cycles — not just CPU, but precious human attention.

GitHub, once just a coding platform, has grown into a powerful all-in-one platform. Used right, it can run your entire company — at least until you scale past a few dozen engineers and a few thousand of customers.

Why Centralise on GitHub?

1. Single source of truth. Code, tasks, docs, and discussions live side by side. Less onboarding friction, clearer history, and fewer “where was that file again?” moments.
2. Tighter feedback loops. Developers can review code, update docs, and close issues without leaving GitHub. That matters when focus is everything.
3. Automation-first by design. GitHub Actions lets you automate tests, deployments, changelogs, onboarding, backups — if it’s a script, it belongs here.
4. Less overhead. Fewer tools means fewer SaaS bills, fewer logins, and no brittle integrations.
5. Better auditability. Every decision, every change, tracked and versioned. Security built-in, not bolted on.

Yes — You can use GitHub for Everything