How to Structure Your Landing Page for Better Google Ads Results

Kim Kohatsu
Sep 3, 2018 · 6 min read

Landing page optimization usually tackles content-related questions: Have I included the target keyword enough times? Is my call-to-action working? Which design layout performs better? Too often, however, advertisers jump to this phase before taking into account whether the structure of their website is ready for PPC platforms like Google Ads.

Keep the story going. Sign up for an extra free read.

You've completed your member preview for this month, but when you sign up for a free Medium account, you get one more story.
Already have an account? Sign in

Kim Kohatsu

Written by

I'm the founder of Charles Ave Marketing - Madison Ave for Small Businesses and Startups. I love SEM, business, writing, presidential history, and pandas.

On the Corner of Charles Ave

Charles Ave Marketing is Madison Ave for Small Businesses and Startups.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade