What Should You Write About?

If you don’t know what to write about next, here’s where you might start. <begin rant>


What do you do when you don’t know what to write about?

When you’re stuck or worried or wondering what to say next, write anyways.

Write about things that no one is talking about.

Write about the things that are whispering in your ear, that seem strange, or that seem off, somehow. Write about the things you’re not sure if you should say. Tell the stories you haven’t told yet. Say it anyway.

Write about what makes you angry, or what seems paradoxical.

Write about how the New York Times keeps writing about how we should get more sleep, eat less sugar, drink less coffee, walk more, and that sitting is dangerous — and yet what if the people who write the pieces are still living sugar-filled, caffeinated, stationary lives? What does it take to actually enact habit change, or motivate change?

Write about how Fast Company talks about digital sabbaticals yet never seems to stop posting on the damn internet. I feel like I’m drowning in Fast Company Facebook Posts. It’s like FastBook, except it’s going too fast for me and I want to slow down. Maybe Fast Company can take a digital sabbatical and save the rest of us a day. Less FOMO, more JOMO.

Write about how the deluge of life coaches means something significant (maybe that we really are all screwed up?) or that maybe we’re in an ever-increasing flood of informational internet opportunities that’s just a fancy pyramid scheme in disguise (do I believe this? I don’t know); or, alternatively and more optimistically, that the idea of a life coach is indicative of a culture that has lost something. Write about a culture that has forgotten how to describe the value of people of immense wisdom, of mentors, of friends, of old age, and of colleagues who give us the increasingly scarcest resource of all–ample time and thoughtfulness and attention.

Or perhaps—and you should write about this, or maybe I should, we’ll see—maybe it means that we’re a culture devoid of meaning, that we’ve lost the rituals, practices, habits, and deeper connectivity to the earth and to our own spirituality (to God, to the Universe, to anything). Talk about how our post-enlightenment love affair with science has led us so far astray from the knowledge and wisdom we’ve had for thousands and thousands of years that we’re now enthralled with discoveries that should make us humble about past wisdom, not haughty over these discoveries. (The yogis, for example, emphasized the importance of meditation five thousand years ago; the scientific papers are just beginning to understand why this might turn out to be true). Perhaps religion and science are hand-in-hand, and both will make the other stronger, as each catches up with the other—or more importantly, acknowledges the other.

Write about why we search for a reason and
to understand who we are.

Write about what it’s like to be curious.

Write about what it’s like to see. Capture the world in words, as best you can. Really write it out–the details and nuances and intricacies of where you are, and who you are, right now.

Write about how digital technology and interconnectedness is changing us, and what you think the future of the internet is.

Speculate on the future of public space, and whether or not democracy and digital connectedness are serving us.

Write about problems around the world that we collectively ignore because the hip gyrations of a young teen is more mesmerizing than the assassination of twelve human lives.

Write about how the next $500 ebook or self-guided course isn’t going to get you where you want if you don’t actually read it. Wonder why people buy things and still don’t take action.

Write about how fucking mad you are, and your inside feelings that you’ve been locking up for years.

Write about what it’s like to be you, what makes you angry, and what makes you blissfully happy. Write about the tools you use to numb yourself, because we all try desperately to avoid sadness and misery, and because we stuff ourselves with caffeine, sugar, stimulation, pot, television, phones, and other instant-pieces that fill our minds with avoidance. Write about the things we do to numb us from actually feeling.

Write about what it’s like to be lonely.

Admit that you have a body, that you have a soul, that you’re damn depressed and the reason for that is because you actually believe you’re capable of a lot more—and you haven’t figured out how to make the magic happen yet.

Write about what it’s like to be one single individual cell within your body, a particle so small it’s incomprehensible; yet it’s dependent on the air you breathe and water you give it to pulse and beat and carry out its marching orders.

Write about how scared you are of dying. Write about what it feels like to lose someone you love, and wonder why we’re given these goddamn feelings that make us hurt so much.

Why do we hurt? What’s the point?

No, seriously: what good are feelings?

Write about what it’s like to be you, right here, right now.

Write about what you feel, and have an honest conversation with yourself about it. Crack the vulnerability open a little bit. Watch for the flood gates. Let the floods come. Have some fucking feelings, and roll around with them. Discover your desires. Write them in big bold beautiful ink on the insides of your body (or the outsides) and on the walls of your living space and in the margins and pages of your notebooks.

Write about the fact that we have no walls anymore or natural barriers to say no, and so we’re constantly flooded with requests that make us anxious, tired and depressed.

Write about what the future will say of Steve Jobs, and how our collective idolization might be washed away if we discover that the advent of the personal and mobile computer—while an exceptional tool for human creativity—also created the unintended consequences of contributing to alarming obesity rates and such sedentary humans that our internal IQ’s went down as much as they increased through the information access we enabled.

Wonder about the future of the internet and how it’s changing our lives. Take a piece that someone has written and respond to it, thoughtfully. React. Respond. Listen.

Poke the box. Fuck it, shake it. Stir it. Challenge Seth Godin, give him an essay that makes him think harder, question each of your idols, email me to tell me I’m wrong and give me detailed examples, re-examine your mantras, and start a conversation that lasts longer than a 500-word list post or a 140 character sound bite. Think twice about the information you’re given. Disagree and argue. If you construct it well enough, I bet Seth would be fascinated with the conversation you create. You might be wrong. So what? Be wrong. Admit it, and try again.

Stop trying so hard to be right and look good and just be what you are: messy, gorgeous, beautiful, fallible,
and by the way, you’re also going to die.
Think, and then think again.

Write about people who have adrenal fatigue who are too tired to keep up with work. Write about how an obsession with productivity is wearing down the souls of the people who are trying the hardest; the people we need to continue to be vibrant. Write about what a waste of time email is. Write about how you would do things differently—and then write about how many steps and stumbles it took for you to make it happen rather than just postulate about it.

Write about how your heart bleeds when you hold a tiny infant in your arms because, just for a hot second, the world’s energy moves through your heart center and you feel the sensation of being restfully still and yet at the same time you feel the impossible quiver of a life pulsing in your arms, and you’re scared because the crying shit is dependent on you, and fuck, it’s so little, and somehow you’re connected through your chakras to a deeper reason for being, and in that bliss, you look at the limitless possibilities in that tiny breathing being and you think,

Damn, that’s perfect, perfect,

and you look at yourself and you think,

what the fuck happened?


[ You are still as beautiful, you know. You already are beautiful. You are always capable of beauty. ]
[ You’re perfect, in exactly that messy way that you are. It’s just hiccups and hangups that occupy the world, and get all messy inside your brain space. ]

Maybe if we talked a little bit more about the messy parts, we’d be a little less lonely and a little more connected.


Cultivate wonder.

Wonder about change, and how it happens. Breathe into the spaces and creases and pockets of your lungs. Imagine it: is lung tissue a mass of air space, or a dense formation of tissue? What is it, exactly? What color is it?Describe what it’s like to be a cell within your body. Touch the sensation of one side of your body, and then the other side. Pause for a moment and detail–in delicious words–the tracing of a finger around the circumference of your body. Close your eyes and imagine where the edges of your humanity are: can you feel them?

Pick an object and tell the story of its life. Talk about what it was before it came into your consciousness, where it was made, and how its life intersects with yours. Wonder where it goes when you toss it flippantly to the side. Consider waste streams and garbage, and capture the movement of things through systems by tracing one item through time.

Write about something that isn’t being said.

If you have a thought, or a joke, or a cranky opinion—and you want to rant, or write, or change the topic—do it.

Write about the things that should be different. Write about what you think no one is saying, and needs to be said.

Write what everyone is already saying, because your voice is worth hearing, and for someone else, your words may be the first time they hear this message.

Write a story about a conversation worth having. Write about your experience, and then write about how that connects to larger issues. Write your story. Write about what it’s like to be you.

But for the love of all of it, tell your story, and say what needs to be said.

There’s plenty to write about.
Go on, get writing.

Want to get better at writing? Join marketers, communications experts, and aspiring creatives in my upcoming Writer’s Workshop. The next 4-week course begins January 13, 2014. Early registration ends December 20th. Learn about storytelling, blogging, and content mapping.

My belief? When you get better at writing, you get better at everything.