Google Search and SEO in 2016

This new infographic focuses on the intricate relationship between Google Search and SEO. You will find general information about Google Search and its users and more specific ones on Organic Search that will give you useful insights and food for thought for your future or existing SEO strategies.

Infographic: Google Search and SEO in 2016

Infographic retranscription

On Google, there are

Over 100 billion searches a month.
(3.5 billion searches per day )

More than 50% of the searches come from mobile devices

69% of UK users are using the internet to find information about goods and services

Fun fact: 16% to 20% of queries that get asked every day have never been asked before

38 % of internet users search with mobile voice search

40% of adults use voice search to ask for directions

B2B and social media

93% of B2B buyers start with a Google search.

86% of B2B IT buyers are currently using social media networks in their purchase decision process

49% of consumers have purchased 5 or more products they’ve pinned on Pinterest

Organic Search & CTR

Over 70% of all search queries are for long-tail terms

The first 5 results account for 67.60% of all the clicks

90% of clicks on the first page of Google’s search results are made on organic links

There is a 65% CTR on the 1st position for a 5 words long tail query

The organic CTR of the first position drops by 30% when in presence of ads on a search results page

The average clickthrough rate of display ads across all formats and placements is 0.06%


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