What to know about the new mobile-friendly update

The first mobile-friendly update was launched in April, 21th 2015 and was a big step in Google updates! A few months ago, Google was announcing that they were going to update this algorithm in May 2016. And here it is! John Mueller from Google confirmed it on Twitter a few days ago. The new mobile-friendly algorithm is now live and fully rolled out.

He tweeted:

FYI The mobile changes mentioned here are now fully rolled out.https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html

What is the new mobile-friendly update about?

This new mobile friendly update should strengthen the previous one and increase the power of mobile friendly pages previously ranked higher. As a reminder, this update only affects mobile websites and not desktop ones. In March, here is what was announced:

If you’ve already made your site mobile-friendly, you will not be impacted by this update.

Will you not enjoy more from this update if they are increasing the signal? Or maybe the change will only have a negative impact on pages that are not mobile friendly?

The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

So no worries for non-mobile friendly pages that have qualitative content; they can and will still rank.

The Google mobile-friendly algorithm is a page-by-page signal so sometimes it takes time to Google to assess every page. Depending on how fast Google crawls your website and indexes it, the impact of the algorithm can be quite slow to show up.

So to sum up, the new mobile-friendly update:

  • Affects mobile sites only
  • Desktop sites are unaffected
  • Only affects mobile sites that were not previously mobile-friendly

If your website is still not mobile-friendly, you can follow the Google’s mobile guidelines and use their mobile-friendly tool.
It is never too late to benefit from this mobile-friendly algorithm; it is real-time based on how fast Google crawls your pages.

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