For plenty of people — maybe everybody — the future looks like it’s going to be instant, constant, everywhere. But the world that’s being built has got a lot of friction, and plenty of big questions to answer. How do the companies at the center of this radical change achieve their potential? How do they work better for users? How do they work better for workers?

We’re asking people with a stake in the on-demand society — CEOs and founders, investors and experts, employees and workers — to share their thoughts on what needs to be tackled the most.

Just scroll down to see people’s answers, or leave your own.