Do I really need this?
Aug 31, 2018 · 1 min read

Part of the reason I am a marketer is because I hate marketing (or how I’ve seen it been done in the past). I think marketing should be funny, tasteful, creative, interesting and ultimately valuable to the customer whether or not they buy whatever us marketers are selling.
One dilemma I battle with regularly is selling people things they don’t need (or worse they can’t afford to buy). This is challenging because while…


