Do I really need this?

Cole Schafer
Aug 31, 2018 · 1 min read

Part of the reason I am a marketer is because I hate marketing (or how I’ve seen it been done in the past). I think marketing should be funny, tasteful, creative, interesting and ultimately valuable to the customer whether or not they buy whatever us marketers are selling.

One dilemma I battle with regularly is selling people things they don’t need (or worse they can’t afford to buy). This is challenging because while…

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