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What do eclectic creatives at a marketing agency have in common with teens that like to talk with chatbots?

Well, maybe not a ton. Definitely not as much as we thought. (Are we getting old?) — But that’s what made our recent website design for Kik’s teen messaging app an exciting project!

THE OPPORTUNITY:

KIK CHAT UP A NOTCH.

Kik is a popular messaging app that allows teens to connect with their friends and favourite brands through chat. As the first messaging app to launch chatbots, Kik users spend more time talking with chatbots than in other apps. This remains a core draw for teens on Kik.

Kik wanted a new website to drive more downloads and solidify themselves in the market as the best way for brands to engage with teens.

Kik’s previous website:

Our Strategy

THE CHALLENGE:

DESIGN THAT CHATS TO TEENS.