Digitally Literate Courses: Considerations about launches, leaks, and tribes

W. Ian O'Byrne
Sep 16, 2016 · 5 min read

Working openly online

Throughout my career, I try to work openly online, and share what I have learned over time. Mostly this is to help me make sense of my thinking and archive decisions over time. I’ve found that others appreciate my openness, and granular way in which I try to make sense of my experiences. An example of this is my series of posts as I started building, issuing, and breaking digital badges.

Building an audience

Embedded in this discussion is the idea about building up an audience for your product. As I’ve detailed in previous posts, I know who my audience is, and have identified the “avatar” that I’ll focus on as I build, revise, and market my courses. Most of the guidance from marketing, business, and entrepreneurs indicates that you need to build that email list. The thinking is that you need to build up an email list and a following in the thousands before you leverage that to share and market your ideas.

Credibility as I build and iterate

Finally, I’m wondering how all of these elements will intersect. How will a potential future audience feel as they read back through these posts. Will they value the honesty and openness in what I’ve shared? Or will they look at everything and say…I can do this on my own, why pay for the access?

Next Steps

I’m continuing to play and build the site and initial course. I’m hoping to have something to launch and share in the next update. I did share a sneak peek in my newsletter last week. :)


One Side Project Challenge

50+ Maker-writers each making one side project in the year 2016 and give monthly updates to share their process and experiences.

W. Ian O'Byrne

Written by

Father. Husband. Digital architect. Professor & Researcher at the College of Charleston.

One Side Project Challenge

50+ Maker-writers each making one side project in the year 2016 and give monthly updates to share their process and experiences.