Ugly But Good
Don’t miss out on delicious food just because of its strange looks.
Way back in 2014, I was in a grocery store in France and saw several colorful posters throughout the store. They were hilarious, captivating, and they had a powerful message.
And they were also part of a nationwide campaign to creatively solve a massive problem the French grocery stores and farmers were having — thousands of pounds of produce being thrown away because consumers didn’t like the odd look of them.
These display posters were in front of huge bins filled with perfectly healthy fruit and vegetables — except they were weird shaped, asymmetrical, and quite often looked like balloon animals. It was awesome — when was the last time you laughed when you bought carrots??
In 2014 the European Union announced it as the European Year Against Food Waste and Intermarche, the third-largest French national grocery chain — stepped up to the plate. They created the Inglorious Fruits and Vegetables campaign that “offered fruits and vegetables 30% cheaper, gave them their own aisle, their own labels, and their own spot on the sales receipt.”
It was a MASSIVE SUCCESS and they gave samples of products to convince consumers, that just because something looks “ugly” doesn’t mean it isn’t delicious and good for you…
