Lays’ New Beer ‘n Brats Chips Will Revolutionize the Chip Industry

It’s 2016. Everyone is collaborating on everything. Musicians and DJ’s are teaming up to put out bangers. Clothing companies are collaborating with athletes and celebrities. But the most successful collaboration movement has been seen in the food industry. Snack food executives have seen that teaming up with other food companies to create Frankenstein foods has been a hit with the public.

We have seen a lovely marriage between Taco Bell & Doritos lead to the star-child which is the Doritos Locos Taco. Yesterday, Burger King’s new Mac’N’Cheetos sticks were announced to the delight of stoners everywhere. It’s time for the snack world to get in on the collab action.

With the debut of the new Lays Beer & Brats chips, it’s a perfect time to start the movement. Instead of Been’n’Brat chips, Lays should name them Lays — Budweiser & Johnsonville flavored chips. Tell me every red-blooded American (also known as Trump supporter) wouldn’t buy some of those for their summer BBQ. You can’t. The best part about is, it would lead to other co-branding opportunities. Here are some examples of what you could do…

Jack Links Beef Jerky Pringles

Captain Crunch Cape Cod Chips

Fireball Whisky Ruffles

What combination would you like to see? Let me know on Twitter @OneTakeAtATime.