McDonald’s New Garlic Fries vs. Burger King’s New Chicken Fries Rings

Kevin Escalera
One Take At A Time
Published in
2 min readMay 10, 2016

Yahoo — McDonald’s new garlic fries are in high demand. The chain starting testing the fries at four locations in San Francisco a couple weeks ago. Within a matter of days, the restaurants sold out of the new menu item, SFGate reports.

The made-to-order fries are tossed with a purée mix of “Gilroy garlic and olive oil, parmesan cheese, parsley, and a pinch of salt,” the company says. The success of the test means the fries will likely become a permanent menu item.

VS.

Daily Mail — Chicken Fries Rings are the latest extension of Burger King’s popular Chicken Fries franchise, on the heels of Fiery Fries, Buffalo Fries and Jalapeño Fries. The hoops are plunked in the original breading, which is lightly seasoned with a peppery kick, and fried up crispy.

They’re the same amount of chicken, the good stuff, as Chicken Fries. And the same shape of BK’s onion rings, except Chicken Rings are flatter and squashier.

In the past few weeks we have seen the 2 giants in the fast food world release new products which couldn’t have been met with more different reactions. The clown is killing the game with their new garlic fries while BK is getting massacred over their chicken fry rings.

Garlic french fries sounds delightful. Hopefully they will make an entire garlic line of products. Garlicky nuggets? Garlic bread Big Mac? Yes, please.

On the other hand, we have Burger King who is constantly trying to innovate with new gimmicky products that are suited for an ADD-filled 12 year old, but intended for “working” adults. BK is always trying to be hip in the worst possible way. I guarantee the BK offices love using the term “millennial” in any and all presentations.

As far as the launch of the Chicken Fries Rings, I guarantee the Burger Kings board meeting went like this….

Burger King Executive: After analyzing our data and consulting with our marketing department we have seen evidence to support that a majority of women enjoy jewelry. How do we incorporate jewelry into our menu?

Fellow Executive: We could make chicken fries into rings?!

Scared assistants: Brilliant!

mcdonalds-garlic-fries-with-gilroy-garlic
burger-king-chicken-fries

In case you needed another reason to hate Chicken Fries Rings, here you go….

chicken-fry-rings-tweet-kardashian

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Kevin Escalera
One Take At A Time

Marketing Strategist who gives occasional sports takes @OneTakeAtATime