Taco Bell Updating Their Restaurants With New “Local” Designs is an Awful Idea

LA Times — Taco Bell has announced a new line of restaurant designs to reflect diverse community experiences. Taco Bell has plans for a broader roll out of these designs in 2016 but currently it is focused on remodelling its existing stores. Taco Bell goes by the mantra of “Great Design, Great Food and Great Economics.”

Every couple of years Taco Bell has to try and class themselves up with one of 2 methods: try to convince the public they have a new line of “fresh” food or update the décor with an urban/hipster feel.

A few years ago it was the food’s turn to get an update. We all remember when Taco Bell tried to Chipotlify themselves by hiring celebrity Mexican chef, Lorena Garcia to be their chef/spokesperson. During that marketing blitz, we were bombarded with Lorena Garcia telling us about TCB’s beautiful rice, amazing black beans or beautiful fresh ingredients. Although I loved the commercial because I am a sucker for thick Spanish accents, the movement never took off which shocked no one.

Taco Bell has now decided to update their restaurant designs by having them “built to reflect the vibrant communities in which they operate.” So if a Taco Bell is in the ghetto, will they have broken windows, gunshot holes and crack heads?

Here is Taco Bell’s biggest problem:

I am sure their executive board rooms look like this….

When it should look like this……

Make this change and Taco Bell sales will instantly get high.