Vine Was Supposed To Die Last Night, But It Didn’t….

We got lied to.

Kevin Escalera
One Take At A Time
2 min readJan 18, 2017

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Last night we experienced this decade’s version of Y2K.

Everyone remembers December 31, 1999, the day when everyone and their mothers were freaking out that the world would explode at the stroke of midnight.

Nothing happened.

Yesterday, something very similar occurred.

Over the past few weeks, people have learned that Vine would be shutting down and the social media app would take the trip north to join Tom and MySpace in the Heavens.

Yesterday, the successful, remaining social media outlets reminded us all that it was D-Day for Vine. Millennials freaked out knowing they were about to lose their 100-time looped Vine video from that one wild night in college where Becca was like totally wasted!

Yeah, Vine tried it’s best to make sure those precious #tbt moments wouldn’t be lost forever by offering the ability to download all old Vine videos to one’s phone.

The problem with that idea is anyone who was ever a Viner has probably already reached near capacity on their iPhone and is already forced to resort to the “1 out, 1 in” photo method.

Therefore, the only possible step in grieving the loss of old Vine videos was acceptance.

Reaction

That was it. No more Vine. Last night, most of us went to bed knowing that all those great Vine videos were nothing more than memories.

Then I wake up this morning, check Twitter, and everything was the same.

Vine videos are still showing up — I can still Google search to find any Vine that I want — everything is the same.

I guess the only thing we lost is the Vine platform itself, but if nobody used the platform, did we ever lose it at all?

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Kevin Escalera
One Take At A Time

Marketing Strategist who gives occasional sports takes @OneTakeAtATime