oneFactor has become a national member of the Association of Communication Agencies of Russia (ACAR). At a meeting of the ACAR Council, the company introduced the SmartIndex 2.0 service to evaluate and improve the effectiveness of outdoor advertising. Recall that in June of this year, oneFactor launched the SmartIndex 2.0 media measurement service, which works according to the freemium model, when the basic functionality is provided for free.
The free part of the service allows any market participant to receive average GRP and OTS ratings for free. As part of the paid version, you can connect to monthly updated GRP, TRP, Reach/Frequency, taking into account seasonality and the ability to see the dynamics of accumulating ratings by day, week, month. The free part includes data on 41 cities; in the paid version, data are available on 1108 cities and 154 thousand other settlements of the Russian Federation.
Users of the service can receive ratings for any target audience — by sex, age, income level, place of residence, taking into account the transit population and other segments. SmartIndex 2.0 allows you to plan an advertising campaign targeting the owners of a particular car brand or a specific phone model, regular taxi users, etc. The service is based on the profiles of subscribers of mobile operators, enriched with data from other sources (banks, retailers, OFD, Internet companies, Wi -Fi providers, web traffic).
“In 2016, we were the first in the market to launch a real-time outdoor advertising targeting service based on artificial intelligence. Two years ago, oneFactor launched the first version of its SmartIndex outdoor media measurement service. We continue to develop our product, making it more convenient and affordable for all market participants, and constantly expand the functionality of the service. — comments Roman Postnikov, CEO of oneFactor, head of the technology committee of the Big Data Association of Russia. — “I hope that our entry into ACAR will facilitate the penetration of new technological solutions based on real data into the market to increase the effectiveness of outdoor advertising.”
ACAUsing SmartIndex 2.0, you can choose the optimal set of designs, the placement on which allows you to gain the necessary coverage with a minimum budget, measure the conversion of already conducted advertising campaigns, calculate ratings and OTS for a specific share of the design airtime, for example, for a 20-second slot in each digital block designs.
Today, over 80% of all advertising surfaces in the Russian Federation are already evaluated through SmartIndex. The service works for any advertising structures, regardless of their format and location, and allows you to evaluate places for installing new ones.
oneFactor is a developer of a specialized platform for monetization of transactional data for telecom operators, which allows launching AI advisory services based on machine learning technologies for various industries: fintech, retail, the outdoor advertising market, city management, tourism, transport.
