oneFactor, the developer of the SmartIndex 2.0 media measurement service, has joined the Interactive Advertising Development Association (IAB Russia). The company recently became a member of the National Association of Communications Agencies of Russia (ACAR).
The SmartIndex 2.0 service for evaluating and increasing the effectiveness of outdoor advertising works according to the freemium model, when the basic functionality is provided for free. Service users can receive free monthly average GRP and OTS indicators on any surface in the country with a monthly update. Through SmartIndex 2.0, you can get data on the seasonality of media measurements and coverage rates at different frequencies for any address program. In addition, the service calculates the media dimensions of non-standard media facades.
SmartIndex 2.0 works on the basis of the combined data of mobile operators, mobile applications, Internet companies, Wi-Fi providers, retailers, banks, etc. Working with different types of data, as well as its own processing and analysis technology, allows achieving geodata accuracy of up to 50 meters — which is 10 times higher than standard technologies on the market. SmartIndex covers 98% of the economically active population in the country and allows you to get media measurement data for 1108 cities and 154 thousand other settlements of the Russian Federation. As part of the free version, data is available for 41 cities.
Users can also take advantage of an additional set of services, such as targeting outdoor advertising to narrow target audiences, measuring the media metrics of the shares of the airtime of digital surfaces, calculated taking into account the time spent by a mobile user in the visibility range of advertising structures, daily monitoring of advertising campaigns, omnichannel advertising campaigns, calculation conversions in target actions following the results of implemented campaigns, etc.
oneFactor is a developer of a platform for smart data monetization of transactional data for telecom operators and other data owners (banks, retailers, payment systems, etc.), which allows launching AI services based on Machine Learning technologies for various sectors of the economy: fintech, retail, market outdoor advertising, city management, tourism, transport.
