Published in


Anatomy of a modern-day conversation

Clutter or Conversation

Business conversations today are cluttered with documents, text messages, email messages, phone calls, and meetings.

Yikes! — given all the communication confusion, how do we get the job done? Tasked with the goal of creating shareholder value for our companies, it is our responsibility to collaborate with co-workers, partners, customers, and others without a cohesive, tracking communication tool to help us along. Do you know that a typical professional uses a mix of 4–6 communication tools? There are emails to read and write, instant messages to send, meetings to hold, files to share….and what about the time it takes to chase people down and get decisions made and progress assured? By the time you cycle back around, you can’t remember which vehicle you used to send that critical piece of information to someone, and now you need it. So, you search your email ‘Sent’ box, look for that Word doc — where did you file it? Maybe it was in an IM? And now you’re sweating with frustration and stress.

Got tools?

Each communication tool does have a specific purpose. Instant messages are good for short, effective live exchange of messages but text messages will find your target even when offline. An email is a well-packaged idea which can be recorded, forwarded, with really its own lifecycle that can span days or weeks. Like voicemail, email still has built-in accountability so highly useful in a corporate setting. And yes, calling cell phone means it better be serious and answering desk phone is only less out of fashion than having a Hotmail address. If it has come down to meeting, online or in-person, chances are there is expectation that parties want to invest time and move the business forward.

It’s in the mail!

As initiator of the conversation, you (or your lucky proxy) are on the hook to provide the necessary context, such as presentation deck or that draft press announcement, from last week meeting. At the time of meeting, these questions stare everyone in the face:

  • Do I have the latest document?
  • What is the dial-in number? Who has the PIN?
  • How do I set up an Online meeting? Can you see my screen? What version of Java do you have?
  • Now that I am in the meeting, how do I share my desktop?
  • Who has the notes from our last meeting?

Is there a cure?

Having suffered from this email-to-IM-to-phone-to-meeting-to-email-to-voicemail for years, we started thinking there must be a better way where:

- All information is in one place: All history, notes, chat messages, and documents, you need to review, understand, and augment — the conversation is always there.

- It’s instant-on: You don’t have to worry getting a new account for that meeting software, or ping your GM’s exec-admin to get a phone conferencing bridge for that upcoming vendor call, or call in a favor with the IT guys to help with the admin install of Skype on the D drive since C drive is blocked now.

- It works well with others: If you need to work with content sitting in Dropbox, Box, or Google Drive, you don’t have to share the links around in your email. You simply use the integrated functionality to include files from those sites to support your conversation. Need to ping a coworker to get a quick input? No problem, just share the context link with them on an SMS message and ask for input.

Get, Set, Go!

Get, Set ,Go!

After starting small, we built — a simple page on the web that converges audio- and video-conferencing, live chat, SMS, document sharing, and desktop sharing allowing knowledge workers to seamlessly switch channels of communication and modes of collaboration while leveraging one continuous, persistent context as they work with their peers. is the fastest way to collaborate online with audio- and video-conferencing, desktop sharing, SMS, live chat, comments — all on a single page.Ready to get your own OnePgr? Get it free or get a 3 month FREE Business Account with free audio- & video-conferencing, and desktop sharing. Click here.

Related articles

Related articles



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store