Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data
Source: Online Marketing Blog — TopRank®
Infographic: What Marketers Really Think About Artificial Intelligence
A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek
Can Autonomous Stores Catch On?
Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. MarTech Today
Google Search Console Adds 16 Months of Data
Can I get a heck yes?! Google has confirmed that Google Search Console will now be able to show 16 months of data versus the typical 90 days. This is currently available in their beta version for some users, with a larger rollout pending. The SEM Post
The State of Video Marketing: Distribution, Topic, and Budget Trends
Marketers are saying that social media brings them the highest ROI for digital video distribution, followed by email. In addition, 50% of respondents are transferring budgets from traditional media budgets to finance digital video and 37% are reallocating budgets from digital media. MarketingProfs
Hulu Hits $1 Billion Ad Milestone
In 2017, Hulu hit a record for video advertising revenue at $1 billion. They also saw a 40% rise in subscribers year-over-year in 2017 for video-on-demand and Live TV products. MediaPost
Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
Self-driving cars are more than just a surreal future world pipe dream — they’re well on their way to becoming a real disruption to our typical interactions with transportation. Aside from the daily interaction, self-driving cars can also serve as a site…
