How to Make Your Customers’ Brains Light Up, According to Science
Published in
1 min readJan 29, 2018
Author: Joe Lazauskas / Source: The Content Strategist
Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” According to these people, he’s apparently the love child of John McCain, Mark Zuckerberg, and a bag of Doritos.
But I’ll let you in on a secret: He’s actually just a huge geek. That’s the only way to describe someone who chooses to get strapped to a crazy brain machine and watch a brand video from HP.
The brain machine — named the InBand — measures the downstream effects of the neurochemical Oxytocin. It was invented by Dr. Paul Zak, who’s become the empathy king…
