Study: Teenagers Are Now Facebook’s Kryptonite

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CollectiveAudience
Published in
1 min readJan 10, 2018

Author: Tallie Gabriel / Source: The Content Strategist

Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t. The article only appeared on Snapchat Discover, the daily magazine-like spread of stories meant to pique the interest of younger readers. So my article ran for one day before disappearing into the ether forever.

I have to say, after following Vice on Discover since the article went live, I’ve become rather infatuated with it as a channel. Just a few years ago, Vice would’ve wanted my article distributed on Facebook and Twitter. But the media world has changed a lot. Millennials and Gen Z audiences are constantly looking for the next thing.

Most teenagers I’ve spoken to only have a Facebook because their sense of internet identity depends on it. They need the page to establish an online presence but…

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