Symitri launches the world’s first integrated privacy firewall and real-time data cleanroom for the Open Web

A very big congratulations to our Advisor Collective member David Kohl and team on the acquisition of TRUSTX and the launch of Symitri. One of the most important next-generation integrated privacy and real-time data platforms for the open web and cookieless world of digital media and advertising.

Privacy-enhancing technology company Symitri has acquired the publisher supply side platform SSP TRUSTX from Digital Content Next and integrated with Akamai’s secure, high-speed network to balance the commercial needs of open-web advertisers and publishers with every individual’s fundamental right to privacy.

On the heels of more than three years of research and development, Symitri, Inc., announced today the close of $5 million in new capital from institutional investors, KB Partners, AperiamVentures and Trajectory Ventures, along with a constellation of media industry luminaries including Jonah Goodhart, Will Luttrell and Ari Paparo. Designed to balance the economic viability of open-web programmatic advertising with the growing global demand for consumer privacy, Symitri has created a seamless approach to buyer-defined deterministic campaign targeting, measurement and attribution, without exposing any personal data — pseudonymous or otherwise — in the bidstream READ MORE HERE