Why You Shouldn’t Repurpose Your Live Videos on YouTube

oneQube
CollectiveAudience
Published in
1 min readJan 25, 2018

Author: Salma Jafri / Source: Entrepreneur

In this video, Entrepreneur Network partner Salma Jafri breaks explains three reasons why trying to repurpose live video from Facebook or Periscope on YouTube is a bad idea.

To start, you need to understand YouTube’s platform and how it is different from Facebook. Its goals and processes are different because YouTube is a search engine, where Facebook is a social engine. Facebook is driven by interaction between social users, while YouTube is driven by audience coming to the site for specific content.

This simple difference can change what your audience is expecting and what you should be posting on…

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oneQube
CollectiveAudience

Intelligent audience automation software to develop highly engaged digital audiences, grow brand awareness, drive traffic and transactions.