Peter Prix
Mar 22 · 5 min read

There are two things Millennials are more excited about than any other generation: Curating the perfect selfie 📸 + Social giving 💝

While you might agree that both are important to Millennials, you might not immediately see how they are connected. As a millennial myself, I will show you not only how they are connected but how we can leverage selfies for social good— join me for the ride.

➡ Meet today’s millennial donor. More than any previous generation, Millennials are involved in social issues and passionate about giving. This being said, it is important to recognize that Millennials give differently and often work to solve problems using non-traditional methods. We leverage technology, volunteerism, activism, and social media networks. We don’t limit our cause engagement to traditional philanthropic institutions. Why? Because we are passionate about issues, not institutions.

As avid users of social media, we bring this sensibility to our charitable giving. Our online identities express who we are and what we care about, and we want to share the causes we care about with friends and followers.

➡ It was us, Millennials, who started the trend of social giving 💝. For my generation, a donation is no longer something that we do privately. We make giving public. We are vocal and we want to be seen. We want to receive social recognition and we want to engage our friends and followers in the fundraiser. If our charitable donation provides food assistance to refugees or emergency relief aid in a disaster zone, we expect to be able to share images on Instagram and Snapchat of our donation so our friends and followers can see how our contributions makes a difference.

We see friends and influencers give and we are inspired to do the same. More so than ever before, campaigns spread through social media and grow organically. When we see our influencers and friends part-taking in a campaign, we are more likely to engage in and join the campaign.

While often chastised for narcissistic tendencies when taking selfies 📸 and posting them on social media, our interconnectedness and urge for social recognition has begun to lead philanthropy towards a brighter future. While a selfie or a shared status of a donation might appear narcissistic to generations who did not grow up with social media, we see it as the future of fundraising as we promote the fundraiser organically in our networks.

➡ We Are Everyday Changemakers 🚀: We want to do good as part of our everyday life. We believe that while some everyday actions may be small, collective small-scale actions turn into powerful movements. We are willing to leverage our networks and invite our friends to join our volunteer and fundraising efforts. For us to be able to make giving a true habit, donation amounts have to be small and reasonable. We are highly motivated and truly caring, but we do not necessarily have the disposable income to make a large donation every time we see a social fundraiser.

➡ Technology plays a big role 🙂: The most disruptive change in charitable giving over the past decade has been how we give. Today, just about every Millennial has a smartphone in their pocket. Mobile-friendly is millennial-friendly and mobile fundraising enables more convenient giving. We are spending on average 6 hours and 19 minutes per week on social media. With social media, news spreads at lightning speed and provide access and a voice to more individuals than ever before. Already today, 37 percent of us millennial donors use our smartphone to give. Meeting us where we spend most time — on social media — and enabling us to give directly on Instagram without having to leave the app or download another app makes giving easier for us. When it’s easier, we give more.

So, what’s the link between the Millennial selfie 📸 and Social Giving? 🧐

A selfie can be much more than just a photo of ourselves. It can include a message and show that I made a donation and I helped. A social proof that I joined a fundraising campaign and became part of something bigger. An endorsement of a campaign connected with the message that I want my friends and followers to join the fundraiser.

Our team at OneRelief is making it easy for Millennials to do good. As a non-profit tech startup, our goal is to provide Millennials with a sleek up-to-date micro-donation platform which is fully integrated with social media platforms and which allows Millennials to share the results of their contribution with friends and followers with a few simple clicks. Leveraging mobile payment services including ApplePay, GooglePay and PayPal users can make micro donations ($1-$5) without having to leave Instagram or having to sign up for yet another service. Donations support certified humanitarian relief organizations on the ground. As a reward, Millennial donors receive a personalized selfie that shows their contribution to the campaign, which they can share on social media.

We are actively looking for your help:

  • Make your first micro donation through OneRelief and see yourself how easy it is. Go to
  • We are looking for partners. NGO/Charity partners, Corporate partners, Accelerators.
  • We are looking for social media influencers that can help us promote the platform. 🎉
  • We are looking for social media volunteers that can help us with social media marketing. 😇
  • Help us spread the world. Tweet & Talk about OneRelief and become a part of the social giving movement 🚀


OneRelief — Collecting micro-donations for humanitarian relief aid.

Thanks to Anna Spelman

Peter Prix

Written by

Founder: Twitter: @PeterPausk | humanitarian aid worker, innovator, socialpreneur | Views are my own.



OneRelief — Collecting micro-donations for humanitarian relief aid.

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