Buckle Up for Instagram Live
Over the past few years, Instagram has grown immensely beyond a photo-sharing app to becoming the hot favorite platform for marketers, influencers, and brands. Gone are the days when square images dominated the forum. Today, Instagram is known for boomerangs, time-lapses, stop-motion sequences, and live streams. And with all the social media jumping on the bandwagon of live streaming, Instagram Live is a sure-shot shortcut to the top.
1.074 billion users worldwide (eMarketer, 2021).
71% of Instagram users are under 35 years of age (Statista, 2019).
A user spends an average of 53 minutes per day on Instagram (Recode, 2018).
What is Instagram Live?
Instagram Live (also known as IG Live) is an exciting feature that works in tandem with Instagram Stories (more commonly known as Insta stories or IG stories), allowing the users to broadcast live videos to other Instagram users. Hence, Instagram Live essentially works as a part of Insta Stories. Global brands are leveraging Insta stories to stay ahead of the competitive game — a feature that allows users to post photos and videos that disappear after 24 hours. What’s more interesting is that Insta stories are displayed at the top of the feed, making them prominent enough to catch users’ attention compared to regular content. Hang on; it gets even better. When you use Instagram Live, your story is bumped to the first place in the Stories displayed above the feed! Now, that’s what we mean when we say Insta Live is a shortcut to the frontline.
The Power of Instagram Live
500 million Instagram accounts use Instagram stories every day.
80%of Instagram users rely on Instagram to make purchase decisions.
Remember we just pointed out above that Instagram Live pushes your stories to the first position on top of the feed? There’s more to the awesomeness. Followers who haven’t turned off Instagram Live notifications will get notified every time you go live on Instagram. This notification can be a breakthrough in exposing your broadcast to more of your followers. You can engage with your audience in real-time, take their questions and comments, and respond to them instantly — what a fantastic way to get insights and feedback directly from the people who matter the most to you.
OneStream Live is a cloud-based solution to live stream across 40+ Social Media Platforms simultaneously. For queries and feedback, Live Chat with our team or write to us at care@onestream.live
