How to Monetize Your YouTube Channel
YouTube is the second-most used social media platform with $19.7 billion worth of revenue generation in 2020. At the same time, it offers tremendous monetization opportunities for content creators.
Remember the last time you operated any of your social media accounts? Just a few seconds ago, right?! Global social media stats signify a drastic change in the proportion of social media users in 2020–21 compared to 2018–19 — all due to the ongoing pandemic. Take YouTube, for example; it stands as the second-most used social media platform after Facebook. Publicly available data says that YouTube’s potential advertising reach is 2.291 billion. Not to mention, it has managed to generate $19.7 billion in revenue in 2020, which is a 30.4 percentage increase annually.
If you call yourself a YouTuber and are fascinated with the hefty bucks YouTube enables content creators to make, this blog is for you!
In This Blog:
- How to monetize your YouTube Channel
- The YouTube monetization process
- Running ads to make money on YouTube
- YouTube best practices
- Conclusion
Requirements to Monetize Your YouTube Channel
YouTube supports money-making only if you have monetized your channel. To monetize your channel, YouTube requires you to fulfill these four conditions:
The YouTube Monetization Process
Now, the question is how to enable Monetization on YouTube?
- Sign In to your YouTube channel on your desktop.
- Go to your YouTube Studio.
- Select Content in the left-hand menu.
- Select any Video.
- Select Monetize in the left-hand menu.
- You’ll find an option to select the kinds of Ads you want to run.
- Click Save.
That’s it; your YouTube channel has been monetized!
Further in this blog, we’ll talk about the effective measures you can use to make money through YouTube.
Ways to Make Money on YouTube
Google Ads
The initiation to make money on YouTube starts with joining the YouTube Partner Program. This YouTube partnership provides content creators with special tools to monetize their videos via Google AdSense. For this purpose, content creators have to fulfill some criteria, such as having 1000 subscribers and 4000 hours of watch time over the past 12 months.
YouTube monetizes videos through specific tools such as display, pre-roll, and other advertising tools. Advertisers consider clicks and impressions for the payment. The division of money between content creators and YouTube occurs in a 55–45 ratio, i.e., 55% money goes to the content creators, and 45% goes to YouTube. The thing that you need to take care of is the YouTube Ads guidelines. Your content should not contain foul language, adult content, violence, or any other subjects which are unethical and illegal, or else your videos will not have ads placed against them.
Brand Sponsorships
One way of profit-making in advertising is through ‘influencer marketing’, also known in digital marketing as Brand Sponsorships. Companies sometimes pay content creators to promote their product or brand within a video. For example, you can sometimes find a famous make-up artist promoting a cosmetics brand or product through a make-up looks video.
Merchandise Sales
YouTube also has a feature that enables YouTube partners to sell a maximum of 12 items of merchandise to their viewers. Famous American YouTuber Jeffree Starr has successfully earned billions by selling make-up products through this feature.
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