Is Instagram the New Amazon?
Amazon’s failure to capture the opportunity in ‘discovery shopping’ is what has paved the path of success for Instagram. Does this mean that Instagram is the new Amazon?
With the proliferation of social media live streaming, Instagram is likely to dominate the future of digital marketing. Identified as the emblem of strong visual power, Instagram has emerged as the go-to advertising platform for companies of all sizes aiming to enhance brand awareness and magnify sales.
Instagram ads have always directed users away from the platform to complete the purchase. This has always posed significant risks to the advertisers, including losing sales due to cross-platform friction and consumer confusion. Interestingly, the latest Checkout feature on Instagram makes shopping much more convenient, elevating it as an authentic commerce platform. It brings the holy grail of social shopping much closer — the consumer can buy any product directly from the seller through a single Instagram post. In simple words, with Checkout, Instagram is now more than a social networking platform; it’s a marketplace.
So, what exactly makes Instagram the new Amazon?
· Selling power of Instagram
· Control over commerce
· Discovery shopping
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