LiveLive Streaming is Here to Stay Even Post-Pandemic
The COVID-19 pandemic brought about years of digitalization in just a few months. But how much of this digitization will stick around post-pandemic?
The novel coronavirus pandemic brought about years of digitalization in just a few months, marking an unexpected revolution in the field of information technology. As it shuttered malls and evacuated offices, millions across the globe moved their lives online. And as the social distancing directives became stricter, people explored the digital domain for both work and leisure. The question, then, remains how much of this digitalization will stick around?
Now, after a year and more that we return to a somewhat pre-pandemic life, what we’ve learned is how to adapt. We have learned to adapt to what we’re calling the new normal — celebrating birthdays and conducting conferences on Zoom, directing lectures and examinations on Google Classroom, shopping online, and many more. Given this new normal, the McKinsey report suggests that people today prefer interacting with their favorite companies by digital means alone. As the global population was suddenly forced to go digital, we’ve leaped five years forward.
Interestingly, the infrastructure for such a massive wave of digitization was always there before. Several digital services promised greater efficiency for getting things done, but the non-digital natives always preferred to stick to their hardcore values. The pandemic caused a paradigm shift in consumer behavior, forcing them to adopt digital technologies to maintain survival while also pushing the companies to embed digitization as a central component of their management strategy.
