Fascinating Live Streaming Stats 2021
Published in
2 min readJul 18, 2021
Without a doubt, the live streaming industry is growing faster than ever. The current online video streaming statistics paint a vibrant picture for strong future prospects. From professional streamers to businesses, churches and other houses of worship, fitness and wellness experts, the education sector, healthcare providers, gamers, and marketers, live streaming caters to the needs and demands of a wide range of audiences.
Growth of Live Streaming in 2021
- Live video streaming witnessed a 93% growth in 2019, with an average viewing time of 26.4 minutes per session (Streaming Media, 2019).
- The video streaming market is predicted to be worth $124.6 billion by 2025 (Tech Jury, 2020).
- Live videos grab viewers’ attention 1–20 times longer than a pre-recorded on-demand video (Forrester Research, 2017).
- The online live streaming industry has grown by 99% between April 2019–2020 (Tech Jury, 2020).
- The live streaming industry is projected to grow to USD 184.27 billion by 2027 (Tech Jury, 2020).
- By the end of 2022, 82% of the internet will be used for streaming videos (Cisco, 2021).
Audience for Live Streams
- Millennials (people aged between 18–34) constitute 63% (the largest) of the audience for live streams, watching live streaming content regularly (Neil Patel, 2018).
- Generation Z (people born between 1997 and 2015) have shown a keen interest in live streams, especially on social media platforms (GWI Flagship Report 2020).
Preferred Media for Watching Live Streams
- Live streaming statistics indicate that 90% of people watch live videos over the internet (PWC).
- People watch videos for an average of 16 minutes per day on mobile and 7 minutes per day on desktop (Statista, 2019).
- Over a quarter of viewers stream from multiple social media platforms. 26% use Facebook, 15% use Snapchat, 13% use Instagram, and 13% use Twitter (GWI Social Video Report 2019).
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