Tracking Social Media Engagement Analytics for your Live Streams

With global businesses prioritizing live streaming in 2021, it has become all the more imperative to track relevant media analytics for your live streams. Here’s why you should bother to track your social media live streaming analytics.

The live streaming industry is destined to boom. With all sorts of organizations from all spheres of life appreciating great results from live video streaming, it is expected to outgrow expectations in the near future. The catch, however, remains in utilizing the tool most efficiently. Is your video live streaming strategy effective? Is it targeting and reaching out to the right audience? Is it yielding the desired results? All these questions must be adequately analyzed to measure the success of your live streams.

In This Blog:

• Why Track Social Media Analytics for your Live Streams
• How to Use Analytics to Measure Live Streaming Success
• Important Real-Time Video Analytics to Track
• Expand your Streaming Analytics with External Tools
• Conclusion

Why Track Social Media Analytics for your Live Streams?

With global businesses prioritizing live streaming in 2021, it has become all the more imperative to track relevant media analytics for your live streams, whether you’re a mainstream global MNC or a small-size business enterprise, a musician, a gaming enthusiast, a teacher, a healthcare professional, or an individual content creator. Whichever niche you belong to and whatever your target audience is, if you’re not working on banking engagement on your live streams, you’re most likely wasting your efforts. Here’s why you should bother to track your live streaming analytics:

One of the primary objectives of why you’re streaming content is to add value to your target audience. Now, you don’t want to stay static with that proposition, do you? The ultimate aim is to grow and expand your audience base to get more people to tune in to your live streams. Engagement and interaction pay off here; get to know them so you can deliver content that they like and want.

Similarly, you must have set out your goals when you were planning your content marketing strategy. And when it comes to building your brand, meeting the identified KPIs remains of utmost significance. Tracking your social media live stream analytics helps you keep a check on these metrics, whether or not you’ve hit your KPIs and accomplished your overall marketing goals. That said, your streaming goals are equally important. You must necessarily track your streaming analytics to see how good you’re doing and identify the areas for improvement

How to Use Analytics to Measure Live Streaming Success?

Begin with setting out your live streaming goal:

• Create awareness?
• Drive engagement?
• Generate leads?
• Sell products/services?

Once you have your goals set, you must revisit them regularly and gauge them against actual performance to generate the most optimal results from your live streaming strategy. This is where analytics come in — they help you measure your actual results against desired outcomes to drive better decision-making.

Now, what’s imperative to note here is that while it is essential to measure the impact and success of your live video streaming, not all live streaming service providers might offer detailed analytics tools. Nonetheless, whichever streaming platform you use, make sure it supports the real-time streaming analytics to facilitate real-time decision making.

Important Real-Time Video Analytics to Track

If you’re live streaming in real-time, you’ll want to track your stream’s performance in real-time as well. Using tools such as OneStream Live will allow you to broadcast your live videos to multiple social platforms simultaneously, making video streaming analytics tracking a little more challenging. Measuring the success of your streams in such a situation becomes all the more critical. And once the live stream is over, or for pre-recorded videos, you can fetch detailed data from each video platform. For example, YouTube, Facebook, and Twitch have their own live video analytics features that offer detailed performance measures of your video streams. Facebook video analytics, for example, will tell you the average watch time per stream. Similarly, YouTube live stream analytics will tell you the number of new subscribers, reach, engagement, and traffic sources, amongst many other important metrics.

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OneStream Live is a cloud-based solution to live stream across 40+ Social Media Platforms simultaneously. For queries and feedback, Live Chat with our team or write to us at care@onestream.live