7 Tips for Increasing Your Engagement on YouTube

Luke Robins
Online Business Empire
6 min readJun 7, 2022

It’s no secret that YouTube is a powerful platform for promoting your brand and growing your business. With over 1.5 billion active users, there’s a lot of potential to reach new customers and grow your audience. But in order to be successful on YouTube, you need to create engaging content that attracts viewers and keeps them coming back for more. In this post, we’ll share 7 tips for increasing your engagement on YouTube.

Tip #1: Take advantage of untapped keywords

Finding untapped video keywords on YouTube can be a challenge, but it’s definitely worth the effort. By using the right tools and techniques, you can uncover valuable keywords that you may not have thought of before.

One great way to find keywords is to use a YouTube keyword tool. This tool lets you see how many people are searching for specific keywords. You can also filter the results by country, so you can see which keywords are popular in your target market.

What is the best keyword research tool for YouTube?

There are a few different options when it comes to choosing a YouTube keyword research tool. One option is TubeBuddy, which offers both a free and paid version. This tool provides you with a list of suggested keywords, as well as detailed information about each one, including monthly search volume and competition level.

Another popular choice is vidIQ, which also offers a free and paid version. This tool gives you access to keyword suggestions, as well as data about each keyword, such as estimated monthly searches and competition level.

Another great way to find keywords is to use Google AdWords. AdWords lets you see how much competition there is for a particular keyword. If there’s a lot of competition, it means that people are willing to pay a lot of money for that keyword.

You can also use Google Trends to see which keywords are becoming more popular over time. This can help you identify keywords that are on the rise and that you should start targeting.

Once you’ve found some potential keywords, it’s time to start creating videos. Remember to optimize your videos for the keywords you’re targeting. This will help you get more views and attract more subscribers.

Tip #2: Create YouTube videos optimized for watch time

To increase your YouTube watch time, create videos that are optimized for people to watch. Here are some tips:

1. Make sure your videos are well-lit and clear. People want to see what’s going on in the video, so make sure they can see it.

2. Keep your videos short and sweet. People have short attention spans, so make sure your videos are under five minutes.

3. Make sure your videos are interesting. Boring videos will turn people off and they’ll stop watching.

4. Use descriptive titles and tags. This will help people find your videos when they’re searching for something specific.

By following these tips, you can create YouTube videos that are optimized for watch time. This will help you increase your view count and get more people watching your videos.

Tip #3: Write YouTube titles to maximize CTR

When it comes to YouTube, the title of your video is everything. You could have the best content in the world, but if your title doesn’t grab attention, no one will ever know.

That’s why it’s so important to write titles that are both eye-catching and informative. The goal is to make people want to click on your video, without giving away too much information.

Here are a few tips to help you write the perfect YouTube title:

1. Use keyword-rich phrases: When people are searching for videos on YouTube, they typically use keywords or phrases. By including these in your title, you’re more likely to show up in search results.

2. Keep it short and sweet: A title that’s too long will get cut off in search results, so make sure you keep it under 60 characters.

3. Be creative: Use puns, play on words, or anything else that will make your title stand out from the crowd.

4. Use numbers: Lists are always popular, so consider using numbers in your title (e.g., “5 Tips for Writing Great YouTube Titles”).

5. Ask a question: This can be a great way to get people to click on your video, especially if it’s something that’s relevant to their interests.

By following these tips, you can write YouTube titles that will help you maximize your CTR and get more people to watch your videos.

Tip #4: Use YouTube Thumbnails that stand out

When you’re creating a new YouTube video, don’t just go with the first thumbnail image that pops into your head. Instead, take some time to consider which thumbnail will really grab attention and make people want to watch your video.

One way to do this is to use bright, eye-catching colors. Another is to choose an image that’s funny or surprising. And if you have a face in your thumbnail, make sure it’s a close-up so people can see your expressions.

With so many videos competing for attention on YouTube, it’s important to use every tool at your disposal to make yours stand out. So don’t neglect the thumbnail — choose one that will really grab attention and make people want to watch.

Tip #5: Create and promote optimized YouTube playlists

If you’re looking to grow your YouTube channel, one of the best things you can do is create and promote optimized playlists. By optimizing your playlists for both YouTube’s algorithms and your audience, you can give your channel a serious boost in terms of reach and engagement.

When it comes to optimizing your playlists for YouTube, make sure to use keyword-rich titles and descriptions. This will help ensure that your playlists show up in relevant search results, both on YouTube and across the web.

You may get your audience to binge watch through all of your videos by putting similar films in a playlist. You could also put together a “best of” playlist for your channel, featuring your most popular videos.

No matter what approach you take, the goal is to create YouTube playlists that are both informative and engaging. By doing this, you’ll be able to attract new viewers and keep them coming back for more.

Tip #6: Promote your YouTube videos to your audience

By making sure to post it in as many places as possible. Make sure to post the link on your social media accounts, on forums, and on other websites. You can even put the link in your email signature. The more people who see your video, the more likely they are to watch it.

If you’re like most people, you probably have a love/hate relationship with social media. On one hand, it’s a great way to stay connected with friends and family. On the other hand, it can be a huge time suck.

But if you’re trying to promote your YouTube videos, social media can be a powerful tool. If you have an email list, you can also promote your YouTube videos to your subscribers with just a few clicks.

Tip #7: Turn YouTube viewers into subscribers

1. Start by creating great content that people will want to watch.

2. Make sure your videos are well-produced and entertaining.

3. Use effective calls to action in your videos to encourage viewers to subscribe to your channel.

4. Promote your YouTube channel on other social media platforms and through your website or blog.

5. Use paid advertising on YouTube to reach even more potential subscribers.

Following these tips will help you turn your YouTube viewers into subscribers in no time!

Just get started…

Growing a successful YouTube channel takes a lot of time and effort, but it’s definitely worth it in the end. By following these tips, you can give your channel the boost it needs to reach new heights. So get started today and see how much growth you can achieve!

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