#OiConf Weekly 11.04.16

The Agenda, More Speakers, FREE Hootsuite Pro & Let’s talk Live-Streaming…

Missed Last Weeks? See #OiConf Weekly 4 here.


If you aren’t aware… #OiConf is just weeks away. On the 21st April, hundreds of Industry leaders and some of the world's biggest tech companies including Google, BuzzFeed, Hootsuite, WWF & more meet in Cardiff to discuss current trends and the future of Marketing.

This week has been a mad one. We’ve teamed up with Hootsuite, announced tons of new speakers, set the Agenda & Talked Live-Streaming and the death of Periscope… WHAT!?

#OiConf Agenda Walkthrough

With the #OiConf Agenda now set (View Here), we thought it would be cool to break things down and run you through the day. Sort of like Football Analysis. But I have smaller ears than Lineker.

Check out the Agenda Walkthrough:

Get 3 Months FREE Hootsuite Pro with #OiConf

Lucky for all you #OiConf 16 Delegates, we’ve teamed up with our friends at Hootsuite to help you out!

With #OiConf just weeks away, we have an exciting announcement available for all attendees. Hootsuite and Online Influence have partnered together to give you ALL, three months FREE Hootsuite Pro. That’s an incredible saving of £30.

Will periscope die just like Meerkat?

With the launch of Facebook Live available to the mass, and some exciting plans for Google to launch live streaming. Will be ‘big boys’ beat Twitter-owned Periscope?

It’s clear that Video live-streaming is a rather hot topic right now. With Meerkat launching less than a year ago (May 2015), the hype of it’s success was short lived with the quick launch of Twitter backed Periscope.

Periscope was one of the fastest growing platforms to date, but with Twitter struggling to grow and falling behind the likes of Instagram, WhatsApp & Snapchat, is Periscope going to die?

New Speakers Announced

Yates Buckley (Founder &Technical Partner, UNIT9)

Yates Buckley has been bridging technology and creativity over the last 19 years. He acts as a cross-domain problem solver with a passion for diverse areas, from neuroscience to game design and virtual reality. His personal contribution is around the technical strategy that underlies a sustained history of award winning work.

UNIT9 is an innovation studio that collaborates with agencies and brands to produce work that drives the communication edge forward. We pride ourselves in bringing controlled production and creative quality to ideas that push the outer boundary of what’s possible. With more than 40 commercial VR productions over the last three years, UNIT9 is a key participant in shaping the core ideas in this field.

Gabby Shaw, (Principal Consultant — eCommerce & Digital Marketing, ADLIB)

Gabby leads the eCommerce and Digital Marketing team at ADLIB where she is responsible for bringing together the finest digital talent in the land with brands big and small, agencies of all shapes and sizes, thriving SMEs and ambitious start-ups. This sees her working with all manner of eCommerce specialists and digital marketers — from SEO, content strategists, PPC, conversion rate optimisation people, social media and community managers through to eCommerce managers, merchandisers, acquisition manager and multi-channel retail experts. In short, there is never a dull day.

The most knowledgeable, honest and straightforward Digital, Marketing, Creative, Technology, eCommerce and UX recruiters you will ever meet.

For 15 years we’ve immersed ourselves in the Digital, Marketing, Creative, eCommerce, Technology and UX communities. Out of this has arisen a highly respected and experienced team regularly called on to share their unrivalled knowledge and connect the finest talent with ambitious start ups, thriving SMEs, agencies of all shapes and sizes, challenger brands and global organisations.

We know that businesses live and die by the strength of their people, a responsibility we take seriously. So we want to get to the heart of your business, understand its vision, ambition and what makes it tick. In turn, we’ll have the ability to match the talent that will drive businesses’ success and help realise ambitions.

Jonathan Deacon, (Reader in Marketing and Entrepreneurship, University of South Wales)

Jonathan is Professor of Marketing at the South Wales Business School where he is co-director of the Making Business Happen Awards for Young Entrepreneurs, Jonathan’s career prior to academia was within business — especially high growth, new venture starts. Jonathan is an acknowledged ‘thought leader’ at the interface between Marketing, Entrepreneurship and Management. He is a vice chair of the board of trustees and fellow of the Chartered Institute of Marketing, a board member of the European Marketing Congress, and is editor of the international Journal for Research in Marketing and Entrepreneurship (JRME). For relaxation he ‘enjoys’ adventure sports.

The University of South Wales is one of the largest universities in the UK, with over 30,000 students. It has campuses in Pontypridd, Cardiff and Newport. The University offers an exceptional student experience (currently nominated for five What Uni choice awards) with students excelling in the Creative Industries, Teaching, Nursing, Business and the STEM subjects.

The University is currently extending the ATRiuM building at its Cardiff campus (due to open in September 2016) to offer outstanding creative facilities. Recent alumni success has included Asif Kapadia winning a BAFTA, Grammy and Oscar for the fantastic music documentary, Amy.

The University of South Wales is the parent University of the Royal Welsh College of Music & Drama, part of the USW Group. USW is one of the UK’s major higher education institutions, with students from over 120 countries studying the full range of degrees of a modern university at its campuses in Cardiff, Newport, and the South Wales valleys.

Marc Thomas, (Head of Consumer Business, Doopoll)

Marc is head of consumer business at doopoll. He started out as a magazine journalist having published an online magazine called Plastik. He created customer publishing models for clients such as Cardiff Met, Welsh Government, Cardiff University and also published a national music magazine called Zero Core. Marc co-founded Small Joys, a creative communications studio with Steve Dimmick in 2014. They have completed work for Visit Wales, Nominet, The Eden Project and others.

He is well known for writing about community management (author of Connected: The power of modern community (Guardian Shorts), 2013), design and new business thinking.

David Lee, (Founder and CEO, Shakr.com)

David Lee is making high quality video creation amazingly simple for everyone, in his role as Founder & CEO of Shakr.com. His team is backed by investors including 500 Startups, Facebook VP John Lagerling, NHN Investment, Posco Capital, and Strong Ventures. Shakr is a browser-based design platform used by both agency and SMB marketers to produce high quality video creative by choosing from over 1200 video designs.

Independent designers around the world, many of whom have made video ads for big brands like Nike, Samsung, BMW and Hyundai have contributed video designs to the Shakr platform, earning 70% from revenue generated by their designs. Prior to founding Shakr, David helped build Wetoku, a video interview tool for bloggers. Wetoku was recognised as a ReadWriteWeb Top 10 International Web Product in 2009 and a Mashable Top 5 Social Media Gadget. Wetoku’s users included influential social media presences such as Seth Godin, Guy Kawasaki, Andrew Breitbart and Dean Takahashi.

David’s first company, Avenir, was an e-barter exchange platform that was acquired by NASDAQ-listed ITEX Corporation in 1998.

Still rocking that £149 Deal!

That’s right… We’ve extended our Half Price offer for #OiConf! — Just because we love you all and want you there.

Get your half price tickets here.

But Wait…

If you haven’t already got your tickets for #OiConf on the 21st April 2016 (Yes, not long). Then this feature in Wales Online might help to convince you…

Tom Sharman
Communications Manager, Oi16

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