The evolution of Online Marketing
As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. Online advertising, in particular, has become a lucrative option for businesses. Online ads come in a variety of styles, each with its benefits and weaknesses. In other words, a newish trend which aims to promote trade and communicate with consumers.
CUSTOMERS ARE KING and marketing is the only means through which we can extend the reach of product/services. The overall marketing umbrella covers advertising, PR, promotions and dealing with designed strategies of the organization. Successfully marketing of a project will facilitate them to flourish and vice versa.
The evolution of Marketing: Types of Online Advertising
Search Engine Ads
Having a page of your website show up here amplifies your exposure to users who are actively looking for your help and boosts traffic to your site. However, SEO takes time. And work.
Display Ads
While paid search ads appear on search engine results pages, display ads appear on the websites that are listed in those results pages — sites relevant to your product or service.
CPM rates are usually pretty inexpensive.
Facebook Ads
Facebook is the biggest social media platform with great options for advertising your business. Therefore, it’s evident that many people are wondering if it is worth investing in Facebook advertising.
Desktop Ads
They are more likely to be ignored by visitors because they are off to the side, but a gripping image can catch the user’s eye.
Twitter Advertising
Twitter ads are an effective way to build a following and improve your brand awareness. They also provide extensive tools for tracking conversions and gathering data through your campaigns.
Retargeting Ads
Retargeting ads go in front of users who have already expressed interest in your business, such as by visiting your website, liking your Facebook page, or subscribing to your email list. Abusing, isn’t it?
The evolution of Marketing: Problems
The evolution has brought many downsides with itself, although it helped us in many other ways. Users are often annoyed with constant intrusive and disruptive ads, which pop up every so often.
Another problem that was a consequence of this rise of the internet marketing is the fact that there we bump into many masked websites which can carry malware or viruses. The main problem here is that this happens when we enter the site we want to, and we get automatically teleported to a webpage hiding malware. This happens without our knowledge and permission, so we don’t have much time to stop it.
The last, but not least, there is a problem of data tracking. I bet you must’ve heard about targeted advertising. It’s a process of collecting users data and history to present us with the ads we might be interested in. Susceptible information, such as financial and health records are often obtained,. Although this is useful in one way, it is an invasion of our privacy in another, which is wrong both ethically and according to latest regulations (i.e. GDPR) .
Such problems represented our drive for engaging in the journey of creating a solution for solving all this problems and subsequently valuing the internet’s core value: connecting people and sharing information.
The evolution of Marketing: Interesting Facts
According to a 2016 survey, 91% of consumers appreciated that digital ads were more intrusive than two years ago, while 81% of them stated that they have closed a browser or exited a webpage because of pop-up ads.
In 2013 the top three video ads generated a total of more than 12 million shares.
According to 2016 statistics, around 46% of the population had access to internet — the equivalent of over 3.5 billion of people online — the number is growing very fast.
In 2017, the media and entertainment industry is estimated to have reached over USD 1.7 trillion in revenues, accounting for approximately 2.5% share in global GDP.
Consequently, according to recent reports and statistical data, is estimated that 2017 marked the year when digital media spending equaled that for global non-digital media for the first time in history. Digital media was the fast-growing entertainment and media (M&E) segment, with a historical 5-year annual growth rate of 13.1% as compared to growth rate of 1.1% recorded by the non-digital segment.
By 2020, the trend is expected to remain the same, digital media continuing to be the driver of the M&E industry registering 8.3% growth rate by 2020, while the non-digital media is forecasted to remain relatively flat, with a growth rate of only 1.4%.
The evolution of Marketing: Online.io solution
As for the targeted advertising, Online.io solution incorporates a tracking script blocker that will severely disrupt the ability to continue tracking in real-time the user’s activity, thus making the browsing experience a private one. Also, regarding malware and viruses our solution will protect the end users using a custom anti-malware script that will safeguard their data and enhance their security. And last, but not least we also have an ad-blocking script so Internet user scan fully enjoy an ad free browsing.
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