Pro Tips To Create An Aesthetic Logo Designs With Hidden Messages
A logo is just not a piece of graphic design but it is a strong source of recognition of your company or business identity. It is also considered as one of the most important element to create your brand a prolific identity in the industry. It is also a kind of smart way of making aware your targeted clients about your business.
As it is said that ‘First Impression Is the Last Impression’, thus, it is the brand that creates positive or negative impression over your clients.
Therefore, designing of custom business icons or any other company logos should never be taken lightly at any cost.
Points To Remember For Logo Designing:
Selection Of Icon:
It is considered as one of the basic step of logo designing. While selecting any icon, it is important to choose such icon that resembles to your industry as well as business theme. It is necessary because it conveys a message regarding your business theme and industry standards.
Color Scheme:
While designing any business logo, the color scheme is also a factor that makes it attractive and unique. Mostly, RED, YELLOW, BLUE, ORANGE, GREEN, VIOLET are among the list of famous colors that are mostly been used by the logo designers.
Now, it’s all depend upon the logo designer that how they blend these colors in such a way that even these colors attracts the audience immediately.
Catchphrase:
Catchphrase is important for a company as it helps their clients to be remembered easily and for longer term.
For instance, if we look for any real world example, McDonald’s catchphrase is “I’m Lovin It”, Pepsi — a famous beverage company worldwide, has a new slogan, “Live For Now” and there are many more brands with catchy slogans and taglines.
In short, creating catchy slogan and tagline has now become one of the most key element for branding any company.
Font Selection:
When it comes to font selection, one has to be extra careful while the selection of font. It must be according to the design format and should have the capability to suit your design identity.
If your logo design consist of two or more words then it should consist of two font family. Do not over design it and ensure that it should not be decorative enough that it seems unattractive.
How To Create A Company Logo For Your Client:
Though there are many ways through which a company logo can easily be designed. These are the ways that are being adopted to represent a brand
1. Design It Yourself:
Designing a logo on your own definitely is a much hectic and time consuming task for an individual. While designing a logo on your own allows to create your desired kind of logo or graphics for your organization. Yet you get more choice to alter it according to your preferred dimensions or colors or typography.
For instance, you have to design a logo for a startup or any brand that have their own resolutions along with pixels and its sizes then definitely it requires a brainstorming process that is a bit complicated as well as technically tough for an inexperienced.
2. Hiring An Experienced Profile:
When it comes to designing a business logo, certainly hiring of an experienced professional becomes the first choice for everyone. When it comes to hiring process, you have to spend thousands of bucks in order to get a professional logo designer.
Remember, there might be some chances that your psychology differs from the designer you’re hiring. And at the end of day you might not get your preferred design the way you have envisioned; while ending up losing your brand image that seriously effects your business reputation and negatively impact your profits.
3. Outsourcing To A Freelancer:
Though, one can achieve an aesthetic logo designs while hiring a freelancer. However it should be noted that hiring a freelance could backfire your business strategy regarding branding. It is because, most of the time it has been witnessed that the parties fall short of the commitment along with there is no reliability in the relationship on long term basis.
More importantly, there are some security issues in terms of payments and delivery of work. Therefore, mostly startup owners prefers to hire a branding agency rather a freelancer.
4. Get It Designed With Logo Orbit:
If you are looking for a professional logo design for your brand then you must opt for an online logo design services, Logo Orbit, that offers affordable logo design packages as they got a team of well-versed and experienced logo designers that gives you an optimal logo that your brand carves for.
End-Note:
For start-up owners, it is highly recommended to always look for a reliable, affordable yet professional logo or branding agency having capabilities of delivering their client’s task within turnaround time and budget. This is all what every client always looks for their branding solutions.
