YOUR SEARCH RESULTS ARE YOUR FIRST IMPRESSION

FACTS YOU NEED TO KNOW ABOUT ONLINE SEARCH RESULTS

Among employed internet users, 44% say that details about whom they work for are available online.

74% would most likely refuse to interact or do business with a person or company if they found negative info about them online

40% of UK consumers do not actively protect their reputation and personal information online.

“MORE THAN 80% of reputation damage risks come from a mismatch between the buzz and the reality.”- Digimind

“89% of users do not go past Page 1 for any given search”.- AOL

“78% of U.S. adults believe it is very important to look up info about people and/or businesses online before deciding to interact or do business with them.”- Harris Interactive