Starting Online Store Academy — what it is?
Online Store Academy brings the light on the latest tools and marketing approaches for the world of e-commerce. You’re going to learn how to engage new audiences and customers, how to sell on multiple channels, how to reach global marketplaces and how to increase conversion rates and revenues of your online store.
Online Store Academy (OSA) is a learning platform and a magazine dedicated to the latest technologies for e-commerce. Topics covered range from multichannel and omnichannel marketing, tips for expanding behind the borders and for global e-commerce to artificial intelligence, machine learning, blockchain and cryptocurrencies.
Who is behind it?
It’s me, Tomas. My expertise in the field of e-commerce comes from hands-on practice since the year 2009 when we started up an IT agency called NoStress Commerce delivering customized e-shops based on Magento platform. In 2013 we introduced Koongo, a module for Magento built for the purposes of Feed and Affiliate Marketing. However, Koongo has evolved over the next couple of years into a powerful SaaS tool for Multichannel Marketing that has served over 5000 clients, mainly from Netherlands. I was steering the project as CEO until 2016 when I exited the business.
Online Store Academy builds on Koongo and on my extensive professional partner network of about 100 partners in Netherlands and Denmark in the field of online commerce. It’s a learning platform, a magazine and a marketing channel. All revenues of OSA are credited to OSA’s partners running exciting social, environmental and community projects in Latin America, while in some I’m actively involved.
What Academy’s purpose?
There is more behind Online Store Academy than you might think. OSA is a tool, a tool in its true meaning. It serves a purpose. And the purpose is far beyond the world of e-commerce.
The purpose of OSA is to allow to drive other activities and to support projects in the areas such as sustainable development, marine conservation or social and environmental help in the developing world.
Meaning that all revenues generated by OSA are credited to OSA’s partner projects and agencies (charities, NGO, etc.). This way, OSA steps behind the borders of the virtual world and actually makes a change in the real world, in places and situations where help is needed.
