The 50 Most Visited Cities in Europe — A Data-Driven Guide for Travel Bloggers

Mike Acler
Online Travel Partners
3 min readApr 17, 2023

Are you a travel blogger or influencer who’s always on the lookout for the latest trends and hotspots? If so, then you’ll want to take note of the 50 most visited cities in Europe, based on the number of tourists who arrived in 2019.

By understanding which cities are the most popular, you can create content that’s more likely to engage and inspire your audience. Whether you’re sharing your own travel experiences or providing recommendations to your followers, knowing which destinations are in high demand can help you tailor your content to meet their interests.

So let’s take a look at the data and see which European cities are at the top of the list!

The list of the most popular cities in Europe

  1. Paris, France, 19.1 million
  2. London, United Kingdom, 19.1 million
  3. Barcelona, Spain, 15.8 million
  4. Rome, Italy, 9.6 million
  5. Prague, Czech Republic, 9.2 million
  6. Amsterdam, Netherlands, 7.7 million
  7. Berlin, Germany, 14.0 million
  8. Vienna, Austria, 7.5 million
  9. Madrid, Spain, 7.0 million
  10. Istanbul, Turkey, 15.4 million
  11. Florence, Italy, 10.3 million
  12. Athens, Greece, 6.2 million
  13. Dublin, Ireland, 6.0 million
  14. Lisbon, Portugal, 4.4 million
  15. Munich, Germany, 7.4 million
  16. Venice, Italy, 9.2 million
  17. Budapest, Hungary, 5.5 million
  18. Copenhagen, Denmark, 4.9 million
  19. Edinburgh, United Kingdom, 3.9 million
  20. Stockholm, Sweden, 3.5 million
  21. Brussels, Belgium, 3.9 million
  22. Dubrovnik, Croatia, 1.3 million
  23. Zurich, Switzerland, 3.0 million
  24. Helsinki, Finland, 3.3 million
  25. Salzburg, Austria, 2.5 million
  26. Reykjavik, Iceland, 2.3 million
  27. Nice, France, 5.2 million
  28. Krakow, Poland, 14.8 million
  29. Santorini, Greece, 2.0 million
  30. Oslo, Norway, 2.8 million
  31. Geneva, Switzerland, 2.9 million
  32. Seville, Spain, 2.4 million
  33. Bruges, Belgium, 5.0 million
  34. Granada, Spain, 2.7 million
  35. St. Petersburg, Russia, 8.2 million
  36. Dubrovnik, Croatia, 1.3 million
  37. Frankfurt, Germany, 2.5 million
  38. Tallinn, Estonia, 3.5 million
  39. Innsbruck, Austria, 2.5 million
  40. Marseille, France, 5.8 million
  41. Valencia, Spain, 2.5 million
  42. Cologne, Germany, 3.3 million
  43. Riga, Latvia, 2.6 million
  44. Bordeaux, France, 2.5 million
  45. Porto, Portugal, 2.2 million
  46. Nuremberg, Germany, 1.6 million
  47. Split, Croatia, 3.0 million
  48. Gdansk, Poland, 1.9 million
  49. Vilnius, Lithuania, 1.5 million
  50. Aarhus, Denmark, 1.4 million

5 creative content ideas for working with the data for the most popular cities in Europe

1. Challenging the Norm: Discovering Europe’s Hidden Gems

Instead of writing about the most popular cities, take a different approach by creating content about lesser-known destinations. Use the list of popular cities as a reference point to see which cities are not as popular and create content that showcases their unique attractions, hidden gems, and off-the-beaten-path experiences.

2. Local Insights: Unlocking the Secrets of Europe’s Most Popular Cities

Use the list of popular cities to gather insights on local trends, hotspots, and events. Conduct interviews with locals or collaborate with local tourism boards to create content that highlights unique aspects of each city and provide a more in-depth look at what makes each city special.

3. Bucket List Challenge: How Many of Europe’s Top Tourist Cities Have You Visited?

Create a bucket list challenge for your followers by encouraging them to visit as many cities on the list as possible. Provide recommendations, tips, and insights on each destination and track your followers’ progress through social media or blog posts.

4. Interactive Map: Planning Your Ultimate European Adventure

Use the data to create an interactive map of the most popular cities in Europe. This will allow your readers or followers to visualize where each city is located and plan their own travel itineraries based on the information provided.

5. Local Experience Guide: Going Beyond the Tourist Trail in Europe’s Hottest Cities

Create a guide that provides readers with local experiences in each of the most popular cities. This could include food, drink, or cultural experiences that locals love but tourists often miss. By providing unique, local insights, your content will stand out and provide value to your followers.

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Mike Acler
Online Travel Partners

Helping companies design better products through digital prototypes. More: http://www.allprototypes.com