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$100,000 in 7 Days: Why Justin Welsh Just Moved to Substack
Why one of the biggest solo creators is betting on Substack — and what it means for the rest of us
4 min readMay 23, 2025
Last week, I interviewed Justin Welsh for the very first time to talk about his new home on Substack.
What started as a quiet launch turned into something much bigger:
- $100,000 in annual recurring revenue,
- 12,000+ subscribers,
- and a new #1 bestseller on the platform.
All in less than a week.
“Every time I launch a business, I want it to be a million-dollar business… This time is a little bit different. I want to write. I want to creatively write. I want this to be my main thing.”
In this post, I’ll walk you through:
- Why Justin made the leap
- How he launched with just 1 post and 11 Substack Notes
- The deeper shift behind the numbers
- What it means for the future of creators
- And how to start your own Substack if you’re ready to join this migration
