How to Email Your Substack Subscribers Without Publishing a Post

Three simple steps

photo credit: Kristina God

When you’re starting and building an email list on Substack as a writer or author you might wonder if you can send an email to your subscribers without publishing it publicly.

There are multiple reasons why you’d want to do this:

• You want to say “thank you” or just check in
• You want to offer a special discount to convert free subscribers into paid subscribers.
• You have a surprise, e.g. a chapter of your book, you’d like to give to your paid subscribers or founding members for free
• You’ve created a special section in your newsletter for your paid subscribers and now want to inform them about a new exclusive post, video or podcast episode
• You want to send “promo” email to myour most engaged free subscribers
• You want to send a “do you still want to hear from me?” email to myour least engaged readers ahead of pruning your list down

The short and sweet answer is:

Yes, you can email your susbcribers without publicly publishing a post.

Here’s what Substack says:

You can use the subscriber dashboard to send emails to a subset of your…