Series: How to get started on Substack
Stand Out on Substack by Mastering Your ‘Job-to-be-Done’
It’s all about mastering your space
Published in
2 min readSep 16, 2023
Substack is in everybody’s mouth.
But what’s the buzz all about?
In this new Substack series, I’m answering questions I received from the Medium community about starting a newsletter on Substack.
Today we want to talk about how to stand out on Substack and find your WHY.
People subscribe because you’re fulfilling a need, answering a question, alleviating a pain, or offering an insight.
Each distinguished newsletter in the market exists to fulfill a distinct “job”:
- Want to be a better parent? Dive into “Is my Kid the As*hole”
- Yearning for culinary expertise? Let “The Department of Salad” guide you
- Curious about AI’s winding roads? “AI Supremacy” has your back.
- Want to learn Business English? “Business English Bits” is the answer.
The tapestry of newsletter “jobs” is vast and varied
It’s not about monopolizing a space.
