The Great Creative Migration — Why I’m Rethinking Social Media (and You Should Too)

This is not a platform shift. It’s a value shift

Freepik, tweaked in Canva with Substack logo

There’s something interesting happening online.

And if you’re a creator, a solopreneur, or someone who shares ideas on the internet… I have a feeling you’ve felt it too.

The energy on social media is changing.

It’s not just the algorithm shifts or the rise of AI-generated comments. It’s deeper. More emotional. More existential.

And we’re not imagining it.

As $8M solopreneur Justin Welsh shared in my interview with him last week, there’s a wave of top creators quietly moving their attention away from social media — and toward platforms that feel more meaningful.

On his blog he shared,

“In the last few months, Substack has had a noteworthy influx of creative entrepreneurs entering the platform.
Dan Koe quietly duplicated his Koe Letter, Jay Clouse launched Jay’s Blog, and Jack Butcher started writing again after a three-year hiatus. Lewis Howes popped up just a few days ago.

And on Monday, I launched my new Substack. It’s called Unsubscribe — a newsletter for people stepping off the default path to build lives they love…