Member-only story
This Writer Lost All Her (Paid) Substack Subscribers With ONE ‘Wrong’ Click
What you can do in 10 minutes to create a backup of your newsletter
7 min readMay 9, 2025
More and more writers are starting an email list. SO I think the story I’m about to share is super important for every writer who wants to build and grow an email list and win subscribers.
I’m a TOP 25 Education publication on Subsatck and though I needed to share this with you.
PR expert Lucy Werner from Hype Yourself on Substack is a mom, book author, PR professional and powerhouse writer from France who had built something most of us dream of — a thriving Substack newsletter,
- ranked in the Top 50 for business globally,
- with almost 13,000 subscribers
- earning $3,700+ with her newsletter.
She was this close to hitting her goal of 1,001 paying subscribers.
My buddy Ciler from Newsletter Circle featured her recently and shared this newsletter identity card:
And then, it happened.
