Member-only story
WOW! Substack Now Has 4 Million Paying Subscribers
It’s the best time to get on the platform
You might remember my first posts about Substack which I shared on Medium. I was sure Substack would make it and become mainstream, meaning people would understand if they’re talking about their Substack.
After more than two years writing about the platform, becoming a Substack bestseller, earning $3000 in the platform, I’m happy to share that it reached 4M paid subscribers.
You can compare this to Medium where there are 1M paid subscribers/members.
Peter Mammitzsch from Germany is now thinking about starting his Substack because of my posts and I’m happy about everyone I can inspire to add Substack to the mix.
Let’s Talk Numbers
As a data-driven marketing expert, let’s talk numbers because they’re pretty impressive.
In 2025, Substack is a thriving ecosystem with tens of millions of readers actively browsing the app and website, discovering fresh voices and new stories. That’s a huge built-in audience!
But here’s where it gets even better: 4M+ of them are paying subscribers.
That’s a massive jump from 3M in 2024, which was up from 2M before that, and just 1M in 2021.
