How to prepare a high-performing product presentation

A product presentation can be the key to securing a sale or gaining investment for your product. Whether you’re presenting to a potential customer, investor, or team member, it’s important to make a strong impression and effectively communicate the value of your product. In order to prepare a successful product presentation, it’s important to consider a variety of factors, from the content of your slides to your delivery style.

In this article, we will explore tips and strategies for preparing a high-performing product presentation that will engage your audience and effectively communicate the value of your product, while ONLYOFFICE will have your back with the right software.

What to keep in mind when preparing a product presentation?

As broad and complex as this topic may seem, the solution to the problem lies in rather simple things. To set you on the right track, here are five aspects of every good product presentation that you should keep in mind:

• Highlighting product features & benefits;
• Demonstrating product’s unique value proposition;
• Engaging visuals and product demos;
• Addressing potential objections;
• Building rapport with the audience.

Before you start, meditate on each of these aspects and write down all the ideas that come into your mind. You will use them as a base for building presentation’s structure and content. Let’s have a look at each of them.

Highlight product’s features and benefits

Here are some tips for highlighting the benefits of a product in a presentation:

• Focus on the audience: Consider the specific needs and wants of your audience, and tailor your presentation to highlight the benefits that are most relevant to them.
• Use clear, concise language: Avoid using technical jargon or buzzwords. Instead, use clear, simple language to communicate the key benefits of the product.
• Provide concrete examples: Use real-life examples to help illustrate the benefits of the product and make them more relatable to the audience.
• Use visual aids: Visual aids such as images, graphs, and videos that demonstrate the experience with the product can help to bring the benefits of the product to life and make them more memorable for the audience, even without live demonstration.
• Highlight unique features: Emphasize the features and benefits of the product that set it apart from the competition.
• Show the impact: Provide concrete data or statistics that demonstrate the impact that the product can have on the audience or their business. Don’t forget about the qualitative part: a good case study will always save you when the data is still insufficient, and add depth to your figures if you already have them drawn.
• Tell a story: Engage the audience by telling a compelling story that highlights the benefits of the product in a memorable way.

By following these tips, you can effectively highlight the benefits of your product in a presentation, and increase the chances of securing a sale or investment.

Demonstrate a unique value proposition

Whether your product is already tested and trusted or is a completely new concept, you may have different bullet points already up your sleeve. Following these steps will help organize your thoughts and product knowledge to create a powerful message:

1. Identify the target audience: Understanding your target audience is critical in developing a value proposition. Research your target audience to understand their needs, wants, and pain points.
2. Evaluate the competition: Research your competitors to understand what they are offering and what they are lacking. This will give you an idea of what you need to offer to stand out in the market.
3. Define product’s competitive features: Identify the features of your product that set it apart from the competition. This could be a unique instrument, a special approach to solving a problem, or an effective way of delivering value.
4. Identify the benefits they bring: Consider the benefits that your product provides, both tangible and intangible, and how they meet the needs of your target audience.
5. Formulate a value proposition statement: Combine the information gathered from your target audience research, competitor analysis, and product analysis to formulate a clear, concise value proposition statement that communicates the benefits of your product.

Once you have identified all the necessary features to include in the presentation and prepared your value statements, it’s time to create your content. But no presentation with plain text and speech is catchy enough. What’s next?

Add engaging visuals and demos

Generally speaking, a good presentation is informative, straightforward, and simple. It must be easy to follow and memorize, as well as catch the attention and resonate with experience of the audience.

Here’s how to create the right look and feel for your slide content:

• Keep it straightforward: Use visuals that are straightforward and easily understandable, avoiding any excess information. Simple visuals tend to be more effective in communicating important ideas.
• Utilize high-quality visuals: Incorporate images that are visually appealing and accurately represent your product.
• Make use of color strategically: Utilize color to focus attention on significant information, establish a visual hierarchy, and convey emotions or moods.
• Incorporate animations: Bring static images to life with animations, highlight key features, and retain audience engagement.
• Use video demos, if possible: Demonstrate your product in action with video demonstrations, particularly for more complex or technical products.
• Emphasize benefits: Highlight the product benefits you have already drafted through visual aids, such as how it resolves issues, increases efficiency, or saves time. This way, you will retarget the audience’s needs and get a better grip.
• Implement interactive elements: Include interactive elements like slides that let the audience explore your product independently or simulations that allow them to experience it in real-time.

Once you have successfully demonstrated something new, the audience starts challenging your proposition in order to reach a viable conclusion. Here’s where your work with objection is important.

How to deal with objections

Dealing with objection doesn’t start during the discussion when your presentation is over. Instead, a good presentation has all the necessary messages incorporated in its content.

Here are a few tricks that will help you tackle objection:

First, clearly articulate the benefits of the product to avoid misinterpretation.

Second, every claim must be supported by evidence: statistics, to evaluate the overall success of the product; research, to refer to authority; and successful use cases, to resonate with audience’s own experience.

Third, always have a plan B. People may have objections coming from particular experiences, and referring to the same experience might not work. Where possible, try to show how your product solves their pain points in alternative way.

The best way to gather all the potential objections to prepare the answers to them is to work with your existing or potential audience. Here are the great sources for such information:

• Customer satisfaction surveys;
• Organic feedback from your customers in the web;
• Customer complaints and support tickets;
• Industry trends and challenges.

Make your audience listen

Now that your presentation is ready to stun the room, you also need to prepare your speech. In practice, here are the main things that help a presentation run smoothly:

• Genuine interest in audience and their experience;
• Humor and easy attitude;
• Inclusive language;
• Addressing people by name;
• Eye contact;
• Encouragement of questions and feedback.

Where to create your next presentation?

ONLYOFFICE Docs will help you organize your future success in a PPTX file, in the web or on your desktop. Access all the professional tools you need to design stunning slides, fully work with texts, add complex and bright graphics, and run an effortless slide-show beside your speech.

ONLYOFFICE Docs is an open-source collaborative office that lets you edit, co-edit, share, and protect all types of office files, work with forms and PDFs, and stay compatible with all popular formats of electronic documents, spreadsheets and presentations.

Visit the ONLYOFFICE website to pick your personal or business solution.