TRAX Explained: A social marketplace for music.
What do you get when you mix music with social media content and dress it in Web3 tech? With TRAX, artists make more money from their creative output and develop better relationships with fans and collaborators. Find out more about how we’re reversing music industry dogma and supporting artists with a next generation digital toolkit — built from the sound up.
A New Manifesto for the Music Industry
TRAX was born out the observation that smaller and medium sized artists are being mistreated by the music industry. Our manifesto for change outlines existing obstacles and provides a message of hope for up-and-coming creators:
The rise of streaming giants has had a net negative effect on the self-determination of small to medium sized artists. Creators feel compelled to offer content at increasingly diminutive rates, while fans have become disillusioned at having to support their favourite artists through corporate third parties without decent social utility (Spotify, Apple, etc.)
A purpose-built platform for artists and music lovers, TRAX delivers a curated feed of music content wrapped in a social media interface. In the style of popular membership platforms like Patreon, TRAX joins up content distribution and outreach with monetization. Users may access creators’ streaming catalogue and social media content at the same time through one individual subscription, giving artists commercial and creative control over their career in a single Web3 space.
Fans will finally have access to a litany of exclusive content not available on typical streaming/social media, including live engagement opportunities with their favourite artists. Artists themselves will benefit from a highly lucrative subscription model which is multiplicative rather than than based on raw streams; the more fans they sign up, the more money they earn at the end of the month.
— Henry Wilson, COO
Elevating New Sound
Our prospectus for changing standards in the music industry can be reduced to one simple goal; equipping up-and-coming artists with the right tools for success. With the emergence of more democratic tech for growth — including cryptocurrencies like Bitcoin — there is no better time than now to build a new kind of platform, one that places a premium on great content and unique fan interactions. How will we achieve this?
- Music meets social media meets merch: From unreleased tracks to exclusive backstage insights, artists have a lot to offer their biggest fans, but to date there is no one service for monetizing divergent content streams. TRAX’s social marketplace challenges industry dogma with a one-stop-shop model, allowing artists to share split-medium rewards and earn more in the process.
- A new commercial kit: The one-size-fits-all approach of streaming giants has seen music industry wealth collect exclusively at the top. Expanded options for rewarding artists — including tips, direct purchases, and artists-specific subscriptions — enable fans to show preference for their favourite creators and spend funds with purpose.
- Get paid in Bitcoin — instantly: Exchange music and social media content for BTC in TRAX’s state-of-the-art social marketplace. From music videos to unreleased singles, TRAX is the perfect environment from to monetise creative output and gain entryway into an exciting new digital asset.
- Find your fans: Incentivize followers with unique engagement opportunities and bleeding edge Web3 community infrastructure. Dynamic stats and insights allow artists to get to know fans and take charge of growth like never before.
